Adaptation for sustainable persuasion
In Journal d'Interaction Personne-Système 9(1). pages 83-103. 2020.
Anthony Foulonneau, Gaëlle Calvary, Eric Villain
Abstract
Making people change is difficult; making them change for ever is all the more challenging. We explore adaptation as a means for bringing diversity and thereby for killing the annoying effect of persuasive messages. The case study is TILT, a persuasive application dedicated to smartphone usage regulation. We show that adapting persuasion increases efficiency.